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Creativity and Strategic Innovation Management: Directions by Malcolm Goodman,Sandra M. Dingli

By Malcolm Goodman,Sandra M. Dingli

Creativity and Strategic Innovation Management used to be the 1st publication to combine innovation administration with either swap administration and creativity to shape an cutting edge guide to survival in quickly altering marketplace stipulations. Treating creativity because the method, and innovation the end result, Goodman and Dingli emphasise the significance of a strategic method of administration via fostering inventive processes.


Revised and up-to-date for a moment version, this ground-breaking e-book now contains:



  • A new part on modern issues in innovation administration, akin to using social media and sustainability.

  • More assurance of entrepreneurship, ethics, range concerns and the felony facets of know-how and innovation administration.

  • More overseas situations and actual lifestyles examples.

The ebook is additionally supported by way of a number new coach aid fabrics.


This textbook is a perfect accompaniment to postgraduate classes on innovation administration and creativity administration. The centred method via Goodman and Dingli also makes it priceless as supplementary analyzing on a variety of classes from administration of expertise to strategic management.

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