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Brand Is Destiny: The Ultimate Bottom Line by Marc H. Rudov

By Marc H. Rudov

Written for CEOs and marketers, this strong ebook explains how and why a model (not a product or know-how) establishes your company’s objective and course — and is, as a result, its future and supreme backside line.

CEOs and marketers will research why:

  • Sears went from chief to loser
  • IBM's sales shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions abate the good fortune of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty isn't within the eye of the beholder
  • Trump virtually misplaced the election
  • Super Bowl ads is a complete waste of money
  • Millennials are undesirable for business.

Any leader government who ignores or dismisses my suggestion in Brand Is Destiny will topic his or her corporation to a trip of aimless drifting and eventual crashing.

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