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Boomers 3.0: Marketing to Baby Boomers in Their Third Act of by Lawrence Samuel

By Lawrence Samuel

Capitalizing on what's arguably an important social phenomenon of our time and place—the getting older of America—this publication indicates corporations the best way to marketplace in particular to child boomers of their 3rd act of life.

• Identifies the ten middle values of the older heart type (cognitively fit child boomers age 52–80) that consultant their attitudes and behaviour and function cultural symptoms of ways they're more likely to spend their money and time within the future

• Explains how the original center values and "passion issues" of child boomers gasoline their buyer behavior

• deals a special, clever, and forward-thinking cultural analysis

• Outlines many ways readers can capitalize at the details awarded and act on actual enterprise opportunities

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